Workshop Description
The Growth Hacking Bootcamp combines intensive training sessions with hands-on execution, 1-on-1 guidance and mentorship from the region’s leading Growth Hackers. The program, designed for startup at an MVP or early-stage, is still focused on getting your first 10,000-29,999 users. By the end of the program, you will possess all the knowledge, tools and mindset to get your startup into a high-growth mode.
Workshop Overview
day 1
Traffic & AutomationThe word Growth Hacking may sound like real tough but it is not! This thing is really enjoyable. So, if you want to enjoy it fully, you’ll have to go step by step. On the first day we’ll learn by playing. We’ll laugh, we’ll play and we’ll learn how to have fun.
Organic Traffic Generation
- Search Engine Optimisation
- Content Marketing Partnerships
- Influencer Marketing and PR
- Social Media Marketing
Paid Traffic Generation
- Google Adwords
- Facebook Ads
- Instagram Ads
Marketing Automation
- Automation and Benefits
- Case Studies
- Marketing automation tools
- Strategies and process
- Best practices
- Management & Implementation
day 2
Adventures, Lock-OnThe real fun will start on the second day. After Day 1… when we know how to play with things like Traffic Generation, Marketing Automation and so on, we will go real deep on Day 2. And trust me, there are so many amazing things awaiting for us!
Introduction to Metrics, Tracking Configuration and Analytics
- Metric definition and KPI setting
- Web Analytics
- Tracking Configuration
Conversion Optimization
- Conversion Tracking & Optimisation Tools
- Conversion Best Practices
- Case Studies
- Usability Testing (online & offline)
Customer Retention
- Funnel & Cohort Analysis
- Email Marketing
- Community Building
About the workshop Owner
Anna Rehermann
Founder @Growth Hacking Asia
Anna, a Stanford University graduate is the Founder of Growth Hacking Asia. Anna is a passionate serial entrepreneur with a strong background in Digital Marketing and Growth Hacking. Previously, she has worked with Rocket Internet and Team Europe Ventures (two leading global venture builders), to set up and maintain the complete range of digital marketing activities for some of their ventures and develop tactics to grow them quickly and sustainably.
Workshop notes
This workshop will take 2 days to be completed, approximately 8 hours per day. (5-6 June, 2016)
